The long running case between Kraft Heinz and Bega Cheese over the trade dress used on peanut butter products has ended with the High Court of Australia ruling Bega has the right to use the current packaging of its smooth and crunchy peanut butter products. Bega acquired the Australian division of Kraft Foods (known as Mondelez Australia), including the assets and goodwill of the business. 113 views; 1 year ago; 0:16. In a statement to the ASX (Australian Securities Exchange), Bega Cheese said that it was pleased with the decision, which ruled that Kraft Heinz’s use of similar-looking packaging is misleading or deceptive under Australian law. Bega vs Kraft's peanut butter packaging: it's estimated close to a million dollars has been spent so far in legal arguments over who owns the famous yellow label and lid on Bega peanut butter. The ruling gives Bega the right to continue to use its current packaging for its Bega Peanut Butter Smooth and Bega Peanut Butter Crunchy products. Machines that could produce peanut butter didn't become a thing until 1903 and the smooth peanut butter we know and love didn't hit the market until decades later. Made with the same recipe in Australia for over 50 years, it’s never oily, never dry with the same taste you’ve always loved! Available in Smooth or Crunchy, No Added Sugar or Salt, and 100% Nuts. Bega Peanut Butter is a source of protein, vitamin B3 and magnesium and is rich in monounsaturated fats (the good fats!). 17K likes. Bega Peanut Butter – Australia’s favourite peanut butter* is now Australian owned by Bega. Gluten free and with no artificial colours, flavours or preservatives it’s great anytime; breakfast, lunch or tea! BEGA Peanut Butter Smooth. Bega Cheese is a leading Australian dairy and food company producing cheese, infant formula, nutritional powders, Vegemite, peanut butter and salad dressings. Dark Roast Smooth. Reese's generates more than $2 billion in annual sales for … Any personal information collected will be used, disclosed and held in accordance with this information collection statement and our privacy policy. Bega acquired Mondelez's Australian peanut butter business in 2017 (including all of its assets and goodwill) and started selling peanut butter in Australia under the trade dress shortly thereafter. In 1955, Procter & Gamble bought Big Top peanut butter from William T. Young of Kentucky and, in the ensuing years, reformulated and rebranded it to compete with Skippy and Peter Pan.P. The dispute began in January 2017 when Bega Cheese purchased Kraft subsidiary Mondelez Australia (formerly called Kraft Foods Limited) and obtained the peanut butter business, assets and goodwill of Mondelez under the deal. Thanks in part to World War II, it has become increasingly popular and it's now a dietary staple for many people across the country. Australia's Favourite Peanut Butter has changed its name to BEGA Peanut Butter. Aussie food maker Bega Cheese has had a sweeping victory in its David vs Goliath battle with US titan Kraft Heinz over peanut butter. Bega has also filed a cross-claim against Kraft over its re-entry into the Australian peanut butter market. Bega has since also acquired the Kraft factory in Port Melbourne. 1800 884 886. Australian brand Bega has emerged on top in a long-running battle with American food giant Kraft, winning the right to use the trademark yellow lids on its peanut butter jars. The court handed down its … If you wish to access or change the information which Bega Cheese Limited holds about you, please call 1800 571 833 or write to Bega Peanut Butter c/o Bega Cheese Limited to submit a request. Australian brand Bega has beaten American food giant Kraft in a trademark battle over who gets to use yellow lids on their peanut butter. Addisons Lawyers has helped Bega Cheese in its win over American food giant Kraft Heinz.. 17K likes. Smucker Company, which purchased the brand from Procter & Gamble in 2001. VEGEMITE contains vitamins B1, B2, B3 and folate. Sweet … Bega retains peanut butter packaging rights. Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut cream, marketed by The Hershey Company.They were created on November 15, 1928 by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey.Reese left his job at The Hershey Company to start his own candy business.