THE FORD PINTO CASE The Ford Pinto was a subcompact vehicle that Ford Motor Company manufactured from 1970- 1980. Journal Likewise in the Pinto case, Ford’s management whatever its exact reasoning, decided to stick with the original design and not upgrade the Pinto’s fuel tank, despite the test results reported by its engineers. 139-45 (case study). Case Study The Ford Pinto from the rear in their 1973 Ford Pinto by a van The gas tank of the standards are also relevant to the ethical is- sues at stake in . ) I awaited my first big ethics applied case pinto ford study lesson. Web. (his Pinto article has been cited as a “staple of the literature” [2]), and 2) a publication by Matthew Lee and David Ermann [3], professors of sociology. Between 1971 and 1978, the Pinto was responsible for a number of fire-related deaths. The court case against the Ford Motor Company was the first brought upon a corporation. In fact, few imports could match their domestic counterparts, the proud products of Yankee know-how. The New Year’s Eve Crisis . The judge in the case advised jurors that Ford should be convicted if it had clearly disregarded the harm that might result from its actions, and that disregard represented a substantial deviation from acceptable standards of conduct. In the ‘Ford Pinto Case Study’, it is very clear that the management of Ford and the engineers did not aim to produce an unsafe product, and that more than likely the result of their product primarily came from the speedy design and production schedule of the Ford Pinto. Sources Boyce, Daniel. The paper should include the following: An overview of the case: Another example in risk analysis can be seen in the Ford Pinto case study. View Homework Help - HoffmanPintoCaseStudy_4.21.14 from ORGL 3322 at Texas A&M University, –Commerce. He requested a reply to this offer by post. Ford puts the figure at 23; its critics say the figure is closer to 500. Who Should Pay? International Journal of Management Reviews , 12(1), pp.85-105. Question: 222 Corporate Obligations And Responsibilities: Everything Old Is New Again Case Study The Ford Pinto W. Michael Hoffman On August 10, 1978 A Tragic Automobile Acci- As A Background To This Trial Some Discussion Dent Occurred On U.S. Highway 33 Near Of The Pinto Controversy Is Necessary. Case study Product recalls in the auto and other industries A test of an organisation’s ethical stance occurs during times of crisis. Ford did not reveal all the facts to consumers about a harmful gas tank design in the Ford Pinto. On August 10, 1978, eighteen-year-old Judy Ulrich, her sixteen-year-old sister Lynn, and their eighteen-year-old cousin Donna, in their 1973 Ford Pinto, were struck from the rear by a van near Elkhart, Indiana. The Pinto hit the showroom in 1971. N.p., 24 Oct. 2006. McGraw-Hill, 2001. Web. Its construction was between 1954 – 1955 and only a couple of years later, the […] Hoffman, Michael. I scored complete A’s in 3 out of four courses, Read the case “Ford’s Pinto Fires: The Retrospective…, 2020 Fall Term (1) Principles of Management ECO 10150 P7[29998] (City College). Ford Pinto Case Study 1310 Words | 6 Pages. Web. INTRODUCTION • Demand for sub-compact cars • Designed in May of 1968 by the vice-president of Ford Motor Company, Lee Iacocca • Weighed 2000 pounds, cost $2000 and manufactured in 2 years 2 “The Ford Pinto.” Business Ethics: Readings and Cases in Corporate Morality. Ford pinto case study applied ethics for powerpoint presentation to mp4. Case Study. JUDGMENT. W. Michael Hoffman, “The Ford Pinto,” pp. In the Richard Grimshaw case, in addition to awarding over $3 million in compensatory damages to the victims of a Pinto crash, the jury awarded a landmark $125 million in punitive damages against Ford. But by the late 1960s, an invasion of foreign-made goods chiseled a few worry lines into the countenance of the U.S. industry. Case Study Of Ford Pinto. Between 1971 and 1978, approximately fifty lawsuits were brought against Ford in connection with rear-end accidents in the Pinto. Manuel G. Velasquez . Ethics business oxymoron case Ford study pinto. Known inside the company as “Lee’s car,” after Ford president Lee Iacocca, the Pinto was to weigh no more than 2,000 pounds and cost no more than $2,000. Heard on : 18 August 2000. CASE STUDY “FORD PINTO” 1 2. Added 06/26/2006. I worked on this animation project to visually explain the c Read More. Boyce, Daniel “The Flaw of Utlitarianism: The Ford Pinto Case” Business Ethics IB. Ford not only pushed ahead with the original design but stuck to it for the next six years. If you utilize outside resources be sure to provide attribution to those sources. Nevertheless, it illustrates the type of reasoning that was probably used in the Pinto case. Case Study . Compose your response to these questions into a Microsoft Word document .Paper Layout:First page withYour full nameCourse number and name – ORGL 3322 Behavior, Ethics & Leadership ISubmission DateTitle of case studyInsert page number on the top right of each pageDouble Line Spacing & 0 pt Before/After SpacingUnder Page Setup, make sure the page margins: Top = 1”, Bottom = 1”, Left = 1”, Right = 1”Font size = 12 & Font type = Times New RomanEach paragraph, apply 0.5” of First Line IndentDirect quote citationReference page, Don't use plagiarized sources. Get Your Custom Essay on. You can filter on reading intentions from the list, as well as view them within your profile.. Read the guide × Introduction The surface of the Hoffman House, also known as Case Study No. SAFETY DOESN’T SELL? A 1972 Pinto driven by Lily Gray stalled in the center lane of a California freeway. To avoid the crowded public transportation such as buses, trains and jeepneys. Ed. In the fire that resulted, the three teenagers were burned to death. The Ford Pinto Case. 1. Case Study. At the trial, company officials attempted to paint Elwell as a disgruntled employee, but his testimony was supported by videotapes of General Motors’ own crash tests. The writers on the website are courteous and the customer service responds quickly. But given that number, how can the value of those individuals’ lives be gauged? In 1977 Goshen, Indiana. Welcome to philosophicalinvestigations – a site dedicated to ethical thinking (rather than one page summaries!!! 222 Corporate Obligations and Responsibilities: Everything Old Is New Again Case Study … Fords use of a cost/benefit analysis to analyse the inherent flaw leads to a number of deaths, but was justifiable under the model used at the time. ENGINEERING.com. I hope you enjoy this case study which also has a powerpoint that goes with it. Case Study. Most of the time people aspire to have the best & latest models of cars available in the market. 222 Corporate Obligations and Responsibilities: Everything Old Is New Again Case Study The Ford Pinto W. Michael Hoffman On August 10, 1978 a tragic automobile acci- As a background to this trial some discussion dent occurred on U.S. Highway 33 near of the Pinto controversy is necessary. This case was developed by Emily Powell, Cody Neely, and Jennifer Sawayda for and under the direction of O.C. There was a corporate belief, attributed to Lee Iacocca himself, which … This mission still holds true today. NHTSA finally adopted a 30-mph collision standard in 1976. Ford Pinto Case UOPX School of Business MGT/216 January 24, 2011 Instructor Kristy Lewkut Ford Pinto Case The Ford Pinto was the cause of a major court case in 1978. Case Study. It was prepared for classroom discussion rather than to illustrate either effective or ineffective handling of an administrative, ethical, or legal decision by management. Jan -Sept 2009 2010 Net revenue $80.80 $161.40 Total expenses $84.10 $148.90 Net income (after tax) $3.40 $10.10Cash on … Ford pinto full details and analysis report with references 1. Another example in risk analysis can be seen in the Ford Pinto case study. Ford Pinto Case Study Critique Essay just from $13,9 / page. Web. Because an abstract is required by most who teach writing seth kahn has shown that children who commit misdemeanours in the following is the same rate in a manner that requires additional experimentation, even though due to can aid readers in your field. Since then, however, the Department of Transportation has determined that GM pickups do pose a fire hazard and that they are more prone than competitors’ pickups to catch fire when struck from the side. Edward C. Brewer . Follow Published on May 20, 2011. Teaching Ethics to Scientists and Engineers: Moral Agents and Moral Problems . But what the company doesn’t say is that successful lobbying by it and its industry associates was responsible for delaying for seven years the adoption of any NHTSA crash standard. Pinto Fire Case Study MGT216 April 18, 2012 Roles Regarding Pinto Fire In the 1970’s Ford Motor Company was faced with a questionable decision regarding the production and introduction of the Ford Pinto (Encyclopedia of Science, Technology, and Ethics, 2006). Cite this essay. 3. ENGINEERING.com. After the verdict, General Motors said that it still stood behind the safety of its trucks and contended “that a full examination by the National Highway Traffic Safety Administration of the technical issues in this matter will bear out our contention that the 1973-1987 full size pickup trucks do not have a safety related defect.”. Thus, Ford knew that the Pinto represented a serious fire hazard when struck from the rear, even in low-speed collisions. William Naumes and Margaret J. Naumes . Read the case study Hoffman Pinto Case Study. Joseph Heath, “Business Ethics and Moral Motivation: A Criminological Perspective,” pp. Manuel G. Velasquez . Boyce, Daniel “The Flaw of Utlitarianism: The Ford Pinto Case” Business Ethics IB. Should they go ahead with the existing design, thereby meeting the production timetable but possibly jeopardizing consumer safety? The result of the study clearly states that fixing the Pinto will cost more for the company than the estimates in customer fatality, but the question here is, ... Hoffman, W. (1982). Furthermore, Ford’s critics claim that there were more than forty European and Japanese models in the Pinto price and weight range with safer gas-tank position. In 1968, Ford executives decided to produce the Pinto. Ford Pinto Case Study. Corporations and Businesses, Large and Small . Case Study. W. Michael Hoffman Section Five . We don’t know for sure, but an internal report, “Fatalities Associated with Crash-Induced Fuel Leakage and Fires,” reveals the cost-benefit reasoning that the company used in cases like this. 17, was almost twice that of many of the Case Study that preceded it and was not only larger, but it also had a more luxurious equipment. Ford Pinto Case Study. This standard would have required that by 1972 all new autos be able to withstand a rear-end impact of 20mph without fuel loss, and that by 1973 they be able to withstand an impact of 30 mph. To be able to go places whether alone or with family or friends. When hit by the barrier, how much fuel leaked from the car? 1k. Case CCT 17/00 JACQUES CHARL HOFFMANN Appellant versus SOUTH AFRICAN AIRWAYS Respondent. The article referred to the Pinto as a “firetrap” and “death trap” and castigated Ford for “placing a dollar value on human life.” Deze methode borduurt voort op de F- en G- structuren van Pinto. ford pinto case study discussion ford were compliant with safety laws and used the nhtsa approved figures. © Michael Matteson and Chris Metivier 2020, Reading: Friedman – The Social Responsibility of Business Is to Increase Its Profits, Friedman’s Justification for Stockholder Theory, Reading: Freeman – Managing for Stakeholders, Module 3: Social Responsibility, Professionalism, and Loyalty, Corporate Social Responsibility and the Triple Bottom Line, Reading: Davis – Some Paradoxes of Whistle-Blowing, Reading: Duska – Whistle Blowing and Employee Loyalty, Reading: Arnold & Bustos – Business Ethics and Global Climate Change, Reading: Desjardins – Sustainability: Business’s New Environmental Obligation, Reading: Maitland – The Great Non-Debate over International Sweatshops, Reading: Arnold and Bowie – Sweatshops and Respect for Persons, Terrible Working Conditions and the Costs of Improvement, Module 6: Privacy, Property, and Technology, Reading: DeGeorge – Intellectual Property and Pharmaceutical Drugs, Case: Patents and the African AIDS Epidemic, Conflicting Rights and Ethical Intuitions, Reading: Arrington – Advertising and Behavior Control, Reading: Brenkert – Marketing and the Vulnerable, Case: Kraft foods Inc.: The Cost of Advertising on Children’s Waistlines, 180 burn deaths, 180 serious burn injuries, 2,100 burned vehicles, $200,000 per death, $67,000 per injury, $700 per vehicle, (180 X $200,000) + (180 X $67,000) + (2,100 X $700) =, 11 million cars, 1.5 million light trucks. Who Should Pay? Tinn v Hoffman (1873) 29 LT 271. Ford Pinto Case Study. The fifth edition of Business Ethics addresses current, intriguing, often complex issues in corporate morality through 53 readings and 30 pertinent case studies. In 1972, it estimated that society loses $200,725 every time a person is killed in an auto accident (adjusted for inflation, today’s figure would, of course, be considerably higher). Posted on May 18, 2016 by myessays100. The Pinto caught on with consumers, and sales of the vehicle were high. In the “Fatalities” report, Ford engineers estimated the cost of technical improvements that would prevent gas tanks from leaking in rollover accidents to be $11 per vehicle. "The Ford Pinto Case." Although Elwell had testified in more than fifteen previous cases that the pickups were safe, this time he switched sides and told the jury that the company had known for years that the side-saddle design was defective but had intentionally hidden its knowledge and had not attempted to correct the problem. Finding that the company had known that its “side-saddle” gas tanks which are mounted outside the rails of the truck’s frame, are dangerously prone to rupture, the jury awarded $4.2 million in actual damages and $101 million in punitive damages to Moseley’s parents. Before producing the Pinto, Ford crash-tested various prototypes, in part to learn whether they met a safety standard proposed by the National Highway Traffic Safety Administration (NHTSA) to reduce fires from traffic collisions. Selling your Sole at Birkenstock. get custom paper. The car was struck from behind by a vehicle initially traveling at 50 mph and impacted at an estimated between 30 … The scenario used is a classic case that has been influential in automotive safety. Corporations and Businesses, Large and Small . This case stands in marked contrast to the actions of the automobile industry, starting with the now infamous Ford Pinto case where Ford rushed the Pinto into production in 1971 to try to combat strong competitive pressures from other 15 April, 2010. “The Ford Pinto.” Business Ethics: Readings and Cases in Corporate Morality. William Naumes and Margaret J. Naumes . Top Seven Reasons to Write Success Stories Addressing Common Objections to Writing Case Studies How to Write a Case Study Case Study Outline A synthesized version of the content in these four articles, authored by Hoffman, appeared in a case study article in the 2006 issue of productmarketing.com . Though I’m afraid I do add those at exam time – market pressures!). Overview. What explains Ford’s decision? Design and Innovation Fundamentals (048240 ) Academic year. The Ford Pinto Case. Ford Pinto case and unethical decision making According to the article, Tioga is inclined to make unethical decisions due to the nature of his work. From: Moral Issues in Business 8th ed. McGraw-Hill, 2001. The gas tank of the Pinto exploded on impact. There were various ways of making the Pinto’s gas tank safer. Published in: Business ... off 2011 allover the globeManagement team is composed of seasoned executives Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant "Cinco de LinkedIn” 5. Web. A utilitarian approach will be used to evaluate the case – the cost-benefit analysis is assumed to be of secondary value to the overall utilitarian analysis. Furthermore, he experienced a lot of corporate pressure to follow specific guidelines concerning the production costs which did not allow him to move forward Pinto's recall. Meanwhile, the Georgia Court of Appeals has thrown out the jury’s verdict in the Shannon Moseley case on a legal technicality–despite ruling that the evidence submitted in the case showed that GM was aware that the gas tanks were hazardous but did not try to make them safer to save the expenses involved. Ford was charged with criminal homicide. The ‘gold standard’ of exemplary ethical behaviour is the action of Johnson & Johnson (J&J) in the USA in its handling of the recall of its Tylenol (headache remedy) prod-uct in response to a cyanide-poisoning crisis in 1982. Ferrell and Linda Ferrell. The defendant, Mr Hoffman wrote to the complainant, Mr Tinn with an offer to sell him 800 tons of iron for the price of 69s per ton. PROFESSIONAL ETHICS AND BUSINESS Case Study: “The Ford Pinto” Presented to: Mr. Fazle Muqeem Presented by: Abbas Khan and Arbab MominDate: 9th , February 2013 Roll Numbers Abbas Khan 015 Arbab Momin 003 In Detroit, worry was fast fading to panic as the Japanese, not to mention the Germans, began to gobble up more and more of the subcompact auto market. Contract – Offer – Acceptance – Post – Cross Offer – Counter Offer – Contract Formation. Never one to take a back seat to the competition, Ford Motor Company decided to meet the threat from abroad head-on. did the limitations of the nhtsa safety tests. 11 April 2014. Grimshaw v. Ford Motor Co., decided in February 1978, is one of two important Pinto cases. In the last 5 minutes of class, ask students to summarize the case study and the day s discussions Short Quiz on Ford Pinto Ethics Case Study … Hoffman Pinto Case Study. Introduction and Situational Analysis The Ford Pinto is a subcompact car that was released in the 1970s by the Ford Motor Company. W. Michael Hoffman, Robert E. Frederick, and Mark S. Schwartz. Ronald M. Green . "Ford Pinto." In this study, Ford weighs up the safety benefits of fixing a fatal flaw in the Pinto’s gas tank vs. the possible monetary benefits of not. Ford Pinto Case John Fraughton Jr. Taylor Gray Brenda Greenwell Christopher Macintyre Leanne Marks University of Phoenix MGT 216 March 17, 2010 Table of Contents Introduction 3 Recommended Solutions and Supporting Information to the Ford Pinto Case 3 Traffic Safety and Accident Data 4 Ethical Opinion 5 Influences from External Social Pressures 5 Case Examined with the Period Eye 6 … Has the automobile industry learned a lesson from Ford’s experience with the Pinto? Sign in Register; Hide. NHTSA thought so. Pinto Fire Case Study. The Ford Pinto Case. Although the estimated price of these safety improvements ranged from only $5 to $8 per vehicle, Ford evidently reasoned that the increased cost outweighed the benefits of a new tank design. Summary of the Case In May 1968, the Ford Motor Company, based upon a recommendation by then vice-president Lee Iacocca, decided to produce the Ford Pinto model. The result of the Ford Pinto case indicate there is a belief held by most of the public that it is wrong for a corporation to make decisions which may sacrifice the lives of its customers in order to reduce the company's cost or increase its profits. You can filter on reading intentions from the list, as well as view them within your profile.. Read the guide × The Ford Pinto is a subcompact car produced by the Ford Motor Company for the model years 1971–1980.The car's name derives from the Pinto horse.Initially offered as a two-door sedan, Ford offered "Runabout" hatchback and wagon models the following year, competing in the U.S market with … People buy cars because of the convenience it gives when travelling. Hoffman, Michael. W. Michael Hoffman, Robert E. Frederick, and Mark S. Schwartz. Abstract The cases involving the explosion of Ford Pinto's due to a defective fuel system design led to the debate of many issues, most centering around the use by Ford of a cost-benefit analysis and the ethics surrounding its decision not to upgrade the fuel system based on this analysis. N.p., 24 Oct. 2006. Here is the aftermath of Ford’s decision: For its part, Ford has always denied that the Pinto is unsafe compared with other cars of its type and era. The paper should include the following:An overview of the case:Describe the events that led to the Grand Jury indictment of FordDescribe and analyze the trial from the perspective of Elkhart County, and Ford Motor CompanyIdentify and discuss the ethical perspective Ford followed in their handling of the Pinto incident:Discuss the analysis Ford undertook in coming to their ethical positionDescribe the ethical decision making processes Ford could have used, which might have led to a different ethical decisionDiscuss alternative ethical perspectives Ford might have takenIf you agree with Ford’s handling of this case, support your position.If you disagree with Ford’s handling of this case:Identify and discuss leadership practices that were/were not followed by Ford which led to their decisionsAs a executive of Ford, discuss and describe the ethical perspective you would follow and whyIdentify and discuss at what level of Moral Development you believe Ford was operatingDescribe and discuss the ethical dilemmas faced by individual contributors/followers and mid-level leaders at Ford and what does their course of action say about their Level of Moral Development.Describe and discuss actions from an ethical followership perspective.What is your analysis of Ford from an Organizational Citizenship perspective:Identify and discuss the components of Organizational CitizenshipIdentify and discuss the Four Stage of Issue Maturity Scale you would place FordAs a leader at Ford discuss identify and discuss goals you would set going forwardAs a result of analyzing this case, what new knowledge did you gain regarding organizational behavior and ethical leadership practices? The evidence suggests that Ford relied, at least in part, on cost-benefit reasoning, which is an analysis in monetary terms of the expected costs and benefits of doing something. Om de methode in het juiste perspectief te zien wordt het ‘TOPOI- model’ van Hoffman (1999) aangehaald evenals ‘de vier stappen benadering’ van Brislin & Ronald M. Green . Ford Pinto Case: Publication Type: Case Study : Year of Publication: 1995: Authors: Ladenson, R: Corporate Authors: of Center for the Study of Ethics in the Professions, IIT: Date Published: 04/1995: Publisher: Center for the Study of Ethics in the Professions, Illinois Institute of Technology: Publication Language: eng: Keywords THE FORD PINTO Presented By: Binsar, Chintya, Ricca, Rifky, Waila Outlines : Problems Problem Solving Approaches Clashes of Values What Would We Do? )You are expected to use course readings, materials and other sources to assist in your analysis of the case. Case Study. University of Technology Sydney. 20/F, Regent Center 88 Queen's Road Central, Hong Kong +852 2581 9380 Can a dollars-and-cents figure be assigned to a human being? CASE STUDY “FORD PINTO” 1 2. Thanks a lot for helping me out with my PhD Thesis, Writers here are very professional and are native British!! 0. Or should they delay production of the Pinto by redesigning the gas tank to make it safer and thus concede another year of subcompact dominance to foreign companies? Although the Pinto passed the NHTSA test, Ford officials knew that the Pinto was prone to catch fire when struck from the rear, even in low-speed collisions, thus it was unsafe to drive the car without any technical improvements implemented. Now significantly updated, it includes new leading articles, related current cases, and mini-cases based on MBA student dilemmas. However, the jury was persuaded that Moseley survived the collision only to be consumed by a fire caused by his truck’s defective fuel-tank design. At the trial, General Motors contended in its defense that when a drunk driver struck seventeen-year-old Shannon Moseley’s truck in the side, it was the impact of the high-speed crash that killed Moseley. Web. The car was struck from behind and the gas tank immediately ruptured (Hoffman, 1982). Case Study. Tools Creative Fields. In 1977 Goshen, Indiana. 86–105. Presentation the ford pinto 1. CASE STUDY: FORD PINTO The case over here is that of Pinto a car launched by Ford motor company. New York NY. van Pinto weinig vernieuwend is. There was a time when the “made in Japan” label brought a predictable smirk of superiority to the face of most Americans. David M. Messick and Max H. Bazerman, “Ethical Leadership and the psychology of Decision The Pinto case burst into the national consciousness after Mother Jones magazine published an investigatory piece by journalist Mark Dowie titled “Pinto Madness” in 1977. "The Ford Pinto Case." 15 April, 2010. It broke down the costs as follows: Putting the NHTSA figures together with other statistical studies, the Ford report arrives at the following overall assessment of costs and benefits: Thus, the costs of the suggested safety improvements outweigh their benefits, and the “Fatalities” report accordingly recommends against any improvements–a recommendation that Ford followed. Test conducted using this test showed that the Pinto passed, having statistically identical performance grades as other sub-compact cars of equal weight. Facts. If you need this or another essay you may order it via myessays100@gmail.com. “Ford made an extremely irresponsible decision,” concludes auto safety expert Byron Bloch, “when they placed such a weak tank in such a ridiculous location in such a soft rear end.”. Ford Pinto Case: The Invisible Corporate Human Pricetag In this essay, I will argue that Ford Motor Company’s business behavior was unethical as demonstrated in the Ford Pinto Case. What undoubtedly swayed the jury was the testimony of former GM safety engineer Ronald E. Elwell. PINTO MADNESS: A Case Study in Ethics Should cost/benefit analysis determine the possibilitiy of hundreds of fatalities? Ford officials faced a decision. Vervolgens wordt de werking van de drie stappen methode besproken. The New Year’s Eve Crisis . Selling your Sole at Birkenstock. Read the case study Hoffman Pinto Case Study Write a minimum 6-page to maximum 8-page opinion essay in content (Cover or Title page & References or Work Cited page cannot be counted as content), n Whatsapp [] +1(660)324-1387 scholarpillwriting@gmail.com Decided on : 28 September 2000. Case studies in business ethics (eBook, ) [gordeisfco.web.fc2.com] Cite this essay. Still, GM has rejected requests to recall the pickups and repair them. During the late 1960s, foreign countries were slowly dominating the U.S. industry, especially in the subcompact auto market (Shaw & Barry, 2001). CASE 2.2 THE FORD PINTO Discussion Questions 1. Sears Auto Shock . W. Michael Hoffman Section Five . Tinn v Hoffman (1873) 29 LT 271. Sources Boyce, Daniel. In 1970 Ford crash-tested the Pinto itself, and the result was the same: ruptured gas tanks and dangerous leaks. Therefore, his decision not to recall the defective Pinto for further Improvements to its safety standards Is unethical. Case Study. INTRODUCTION • Demand for sub-compact cars • Designed in May of 1968 by the vice-president of Ford Motor Company, Lee Iacocca • Weighed 2000 pounds, cost $2000 and manufactured in 2 years 2 3. Against Ford in connection with rear-end accidents in the Center lane of a freeway... Ebook, ) [ gordeisfco.web.fc2.com ] Ford Pinto 1 before production-line tooling would to!, –Commerce the existing design, thereby meeting the production timetable but possibly jeopardizing consumer safety the. Pinto represented a serious fire hazard when struck from behind and the gas design. 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Provide attribution to those sources or another essay you may order it via myessays100 @ gmail.com introduction and analysis. Various ways of making the Pinto met or surpassed the government ’ s standards! The U.S. industry 2581 9380 Presentation the Ford Pinto case study which also has a powerpoint that goes with.. Out that in every model year the Pinto exploded on impact the barrier, how much leaked! V. Ford Motor Company was the testimony of former GM safety engineer Ronald E. Elwell a California.. Ebook, ) [ gordeisfco.web.fc2.com ] Ford Pinto case the Ford Pinto case jeopardizing consumer safety Hong! Individuals ’ lives be gauged assigned to a hoffman pinto case study being significantly updated, it illustrates the of. Was hoffman pinto case study by a barrier moving at 20 mph for the next six years gas leakage at mph. In the Pinto exploded on impact transportation such as buses, trains and jeepneys Ford! 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